| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071221467 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
302.23 DO DY |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Dominick, Joseph R. |
| TITLE STATEMENT |
|---|
| Title |
Dynamics of mass communication : |
| Subtitle |
media in transition / |
| Statement of responsibility, etc |
Joseph Dominick. |
| EDITION STATEMENT |
|---|
| Edition |
11th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York : |
| Publisher |
McGraw-Hill Higher Education, |
| Date |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 482 p. : |
| Other Details |
ill. (chiefly col ; |
| Size |
28 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| CONTENTS |
|---|
| Contents |
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/02a1atjudigo87adbco1r0l77npmrf97 |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
43015 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
1544 |