| 000 -LEADER |
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| fixed length control field |
01219cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110104n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780077127138 |
| SYSTEM CONTROL NUMBER |
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| System control number |
13977 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095248.0 |
| CONTROL NUMBER |
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| control field |
33313 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hollensen, Svend. |
| TITLE STATEMENT |
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| Title |
Marketing planning : |
| Remainder of title |
a global perspective / |
| Statement of responsibility, etc |
Svend Hollensen. |
| EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Maidenhead : |
| Name of publisher, distributor, etc |
McGraw-Hill Education, |
| Date of publication, distribution, etc |
2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 430 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and indexes. |
| SUMMARY, ETC. |
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| Summary, etc |
The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
planning. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |