Marketing / (Record no. 15607)

MARC details
000 -LEADER
fixed length control field 00586cam a2200217u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030204s1998 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333658477
Terms of availability £19.99
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095317.0
CONTROL NUMBER
control field 33698
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Lancaster, Geoffrey.
TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Geoff Lancaster and Paul Reynolds.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke, Hampshire :
Name of publisher, distributor, etc. Macmillan Business,
Date of publication, distribution, etc. 1998.
PHYSICAL DESCRIPTION
Extent viii, 327 p. :
Other physical details ill. ;
Dimensions 24 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title Macmillan business masters
STUDY PROGRAM INFORMATION NOTE
Program name CIB
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Reynolds, Paul.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 LA MA T0018664 19.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 04/02/2003 AMAUK 19.99