Consumer behavior : (Record no. 15791)

MARC details
000 -LEADER
fixed length control field 01510cam a2200229u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040131s2004 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131230115
Terms of availability £40.99
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095332.0
CONTROL NUMBER
control field 33890
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Solomon, Michael R.
TITLE STATEMENT
Title Consumer behavior :
Remainder of title buying, having, and being /
Statement of responsibility, etc. Michael R. Solomon.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2004.
PHYSICAL DESCRIPTION
Extent xviii, 621 p. :
Other physical details chiefly col. ill ;
Dimensions 29 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Sect. 1. Consumers in the Marketplace -- Ch. 1. Consumers Rule -- Sect. 2. Consumers as Individuals -- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self -- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture -- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global Consumer Culture.
STUDY PROGRAM INFORMATION NOTE
Program name MARK217 MARK936
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR

No items available.