| 000 -LEADER |
|---|
| fixed length control field |
00798cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040928s2004 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071232591 |
| Terms of availability |
£42.99 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095343.0 |
| CONTROL NUMBER |
|---|
| control field |
34022 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohammed, Rafi A. |
| TITLE STATEMENT |
|---|
| Title |
Internet marketing : |
| Remainder of title |
building advantage in the networked economy / |
| Statement of responsibility, etc |
Rafi Mohammed, Robert J. Fisher, Bernard J. Jaworski. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd int ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, MA. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 743 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK301 |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK901 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jaworski, Bernard J. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fisher, Robert J. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Paddison, Gordon J. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |