| 000 -LEADER |
|---|
| fixed length control field |
00480cam a2200181u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050608s2001 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1587990660 |
| Terms of availability |
£9.99 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095357.0 |
| CONTROL NUMBER |
|---|
| control field |
34201 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beckwith, Harry. |
| TITLE STATEMENT |
|---|
| Title |
Selling the invisible : |
| Remainder of title |
a field guide to modern marketing / |
| Statement of responsibility, etc |
Harry Beckwith. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Texere, |
| Date of publication, distribution, etc |
2001. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 252 p. : ; |
| Dimensions |
20 cm. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |