| 000 -LEADER |
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| fixed length control field |
00753cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060312s2006 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071244387 |
| Terms of availability |
£37.99 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095412.0 |
| CONTROL NUMBER |
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| control field |
34362 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dwyer, F. Robert. |
| TITLE STATEMENT |
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| Title |
Business marketing : |
| Remainder of title |
connecting strategy, relationships, and learning / |
| Statement of responsibility, etc |
F. Robert Dwyer, John F. Tanner, Jr. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 683 p. : |
| Other physical details |
ill., charts ; |
| Dimensions |
26 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw-Hill/Irwin series in marketing |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references (p. 652-660) and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK917 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tanner, John F. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |