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01343cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
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100619s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324593600 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095429.0 |
| CONTROL NUMBER |
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34596 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Shimp, Terence A. |
| TITLE STATEMENT |
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| Title |
Advertising, promotion, and other aspects of integrated marketing communications / |
| Statement of responsibility, etc |
Terence A. Shimp. |
| EDITION STATEMENT |
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| Edition statement |
8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Mason, OH : |
| Name of publisher, distributor, etc |
South-Western/Cengage Learning, |
| Date of publication, distribution, etc |
2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 668 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. Includes bibliographical references and indexes. |
| SUMMARY, ETC. |
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| Summary, etc |
Intended for use in undergraduate and graduate courses, this textbook introduces students to the fundamentals of integrated marketing communications (IMC). Sample topics include targeting communications, setting objectives, selecting message appeals, assessing ad effectiveness, and using consumer-oriented promotions. Coverage of Internet advertising has been expanded for the seventh edition. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com). |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sales promotion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Management and Business Studies. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |