| 000 -LEADER |
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| fixed length control field |
01288cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
101005s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470823262 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095430.0 |
| CONTROL NUMBER |
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| control field |
34605 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Chevalier, Michel, |
| Dates associated with a name |
1943- |
| TITLE STATEMENT |
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| Title |
Luxury brand management : |
| Remainder of title |
a world of privilege / |
| Statement of responsibility, etc |
Michel Chevalier, Gérald Mazzalovo. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Singapore ; Chichester : |
| Name of publisher, distributor, etc |
John Wiley, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xiv, 423 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction p. vii Chapter 1 Specificities of the luxury industry p. 1 Chapter 2 Major luxury sectors p. 33 Chapter 3 The power of the luxury brand p. 81 Chapter 4 Brand lifecycle p. 117 Chapter 5 The luxury client p. 149 Chapter 6 Brand identity p. 177 Chapter 7 Managing creation p. 233 Chapter 8 Communication p. 265 Chapter 9 International distribution p. 295 Chapter 10 Retailing p. 321 Chapter 11 Logistics and licensing p. 353 Chapter 12 The brand audit p. 373 Index p. 411. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
HDR974 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Luxury goods industry. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Luxuries |
| General subdivision |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mazzalovo, Gerald. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |