| 000 -LEADER |
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| fixed length control field |
01397cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090109s2009 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008055087 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273708803 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273727788 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.35 |
| Item number |
.S65 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol12423098 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(UOWD)17474 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095434.0 |
| CONTROL NUMBER |
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| control field |
34679 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
real people, real decisions / |
| Statement of responsibility, etc |
Michael R. Solomon ... [et al.]. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st European ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow, England : |
| Name of publisher, distributor, etc |
Prentice Hall Financial Times, |
| Date of publication, distribution, etc |
2009. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxvi, 589 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Previous ed. entered under: Solomon, Michael R. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Vocational guidance. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Solomon, Michael R. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marshall,Greg W. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stuart, Elnora W. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |