| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781741032536 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
. |
| MAIN ENTRY--PERSONAL NAME |
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| Authors |
James Vea, Anthony |
| TITLE STATEMENT |
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| Title |
Business research methods |
| Statement of responsibility, etc |
Anthony James Veal, Bill Ticehurst |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication |
South Melbourne, Vic. : |
| Publisher |
Pearson Addison Wesley, |
| Date |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 362 pages : |
| Size |
26 cm. |
| CONTENTS |
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| Contents |
Part I. Preparation: 1. The research process; 2. Approaches to research; 3. Planning and designing research projects; 4. Using the literature -- Part II. Data Collection Methods: 5. Secondary data sources; 6. Observation; 7. Qualitative methods; 8. Questionnaire surveys; 9. The case study method; 10. Experimental research; 11. Sampling and its implications -- Part III. Analysis: 12. Analysing secondary data; 13. Survey analysis; 14. Statistical analysis; 15. Qualitative analysis -- Part IV. Reporting: 16. Reporting research results -- Appendices. |
| SUMMARY |
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| Summary |
Written for undergraduate and postgraduate students and practising managers. Assumes no prior knowledge of research or statistics. Provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives, through questionnaire survey methods and more. Veal from Uni of Tech, Sydney. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Management--Research |
| General |
Methodology |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical Heading |
Business--Research |
| ADDED ENTRY |
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| Name |
Ticehurst, Bill |
| ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
https://uowd.box.com/s/6igcfsas55nbj6zxnvmpsy7oar439agv |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
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| -- |
62840 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| -- |
62841 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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1306 |
| ADDED ENTRY |
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62842 |