Retail Marketing and Branding : (Record no. 16650)

000 -LEADER
fixed length control field	00579nam a2200193 a 4500
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780470979662
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110405n 000 0 eng d
SYSTEM CONTROL NUMBER
System control number	(UOWD)16971
DATE AND TIME OF LATEST TRANSACTION
control field	20170126095445.0
CONTROL NUMBER
control field	34815
CONTROL NUMBER IDENTIFIER
control field	UOWD
MAIN ENTRY--PERSONAL NAME
Personal name	Perrey, Jesko.
TITLE STATEMENT
Title	Retail Marketing and Branding :
Remainder of title	A Definitive Guide to Maximizing ROI /
Statement of responsibility, etc	Jesko Perrey , Dennis Spillecke.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	John Wiley & Sons,
Date of publication, distribution, etc	c2011.
PHYSICAL DESCRIPTION
Extent	xvii, 300 p. :
Other physical details	ill. ;
Dimensions	22 cm.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
Source of heading or term	sears.
ADDED ENTRY--PERSONAL NAME
Personal name	Spillecke, Dennis.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type	REGULAR

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent Location	Current Location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	MAIN	2011-04-21	AMAUK	658.87 PE RE	T0041672	2017-01-26	29.74	2017-01-26	REGULAR

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