Media today : (Record no. 16653)

MARC details
000 -LEADER
fixed length control field 01653nam a22003138a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100618s2011 nyu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010023865
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415876070 (hardback)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203836514 (ebook)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415876087 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .T874 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13230602
SYSTEM CONTROL NUMBER
System control number (UOWD)16974
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095445.0
CONTROL NUMBER
control field 34818
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Turow, Joseph.
TITLE STATEMENT
Title Media today :
Remainder of title an introduction to mass communication /
Statement of responsibility, etc. Joseph Turow.
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2011.
PROJECTED PUBLICATION DATE
Projected publication date 1101
PHYSICAL DESCRIPTION
Extent xxxii, 621 p. :
Other physical details ill. ;
Dimensions 28 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Formal and informal controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The motion picture industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR

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