| 000 -LEADER |
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| fixed length control field |
01913cam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100204s2011 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010004242 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415471183 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0415471176 (hardback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780415471183 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415471184 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780203846544 (ebook) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0203846540 (ebook) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn430056958 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWK |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD59 |
| Item number |
.D347 2011 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13029707 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095451.0 |
| CONTROL NUMBER |
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| control field |
34901 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Daymon, Christine. |
| TITLE STATEMENT |
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| Title |
Qualitative research methods in public relations and marketing communications / |
| Statement of responsibility, etc |
Christine Daymon and Immy Holloway. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 397 p. ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Public relations |
| -- |
Research |
| -- |
Methodology. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Research |
| -- |
Methodology. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Qualitative research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Holloway, Immy. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |