| 000 -LEADER |
|---|
| fixed length control field |
02592nam a2200253 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0199579617 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110601n 000 0 eng d |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095509.0 |
| CONTROL NUMBER |
|---|
| control field |
35179 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baines, Paul. |
| TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Paul Baines; Chris Fill; Kelly Page. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2011. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 756 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
27 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK101 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
What is it that excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Determining how to use social networking sites to successfully market a product? Marketing,Second Edition, presents marketing examples and issues from exciting real-life situations. Packed full of case studies from international organizations includingInnocent,Orange,HMV,andOxfam,it enables students to see first hand what top marketers actually do and how they tackle the decisions they have to make. The text also discusses the theory that supports those skills vital to marketing success across all areas of society, from dealing with skeptical consumers, selling products to the government, and deciding which pricing approach to adopt to the ethical implications of marketing to children and the best ways to use social networking sites in marketing efforts. Employing a lively writing style, the authors encourage students to explore beyond classical marketing perspectives and provoke them into thinking critically about howtheywould approach marketing issues. Links to seminal papers throughout each chapter also present the opportunity to take this learning further. NEW TO THIS EDITION: * A new chapter on not-for-profit marketing and condensed coverage of marketing communications, all in keeping with market recommendations * An exceptional new feature on the skills marketing practitioners really look for in graduates (along with what former students have found useful), presented in both written quotes and online video tips * Additional online learning material--including worksheets, exercises, and further reading-which is clearly indicated throughout the text * Downloadable author podcasts summarizing each chapter * A Companion Website contains numerous resources for students and instructors. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing Management. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fill, Chris. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Page, Kelly. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |