| 000 -LEADER |
|---|
| fixed length control field |
02506cam a22003138a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100713s2010 nju 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010028561 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470633106 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.G63 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13287479 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095538.0 |
| CONTROL NUMBER |
|---|
| control field |
35697 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Golden, Michelle. |
| TITLE STATEMENT |
|---|
| Title |
Social media strategies for professionals and their firms : |
| Remainder of title |
the guide to establishing credibility and accelerating relationships / |
| Statement of responsibility, etc |
Michelle Golden. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2010. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1011 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 348 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Machine generated contents note: Foreword. -- Preface. -- Acknowledgments. -- Part 1: What. -- What Firms Need to Know About Social Media. -- The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns. -- Chapter 1: Defining and Understanding "Social Media". -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media. -- Part 2: Why. -- The "Why" Behind Using Social Media. -- Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who". -- Chapter 6: Integrated Marketing Tactics. -- Chapter 7: Case Studies and Examples. -- Part 3: How. -- How to Set up and Use the Tools. -- Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips. -- Tips to Being Effective Online. -- Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media. -- Chapter 12: Writing for the Web. -- Chapter 13: Social Media Etiquette. -- Chapter 14: Best Practices. -- Notes. -- Glossary. -- About the Author. -- Index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Economic aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Success in business. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |