| 000 -LEADER |
|---|
| fixed length control field |
01960cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100208s2010 nyua 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010003184 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB011405 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015478364 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071635165 (alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071635165 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn503638699 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
YDXCP |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
VP@ |
| -- |
QBX |
| -- |
MNW |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.F673 2010 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13037212 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095542.0 |
| CONTROL NUMBER |
|---|
| control field |
35759 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Forrester, Duane. |
| TITLE STATEMENT |
|---|
| Title |
Turn clicks into customers : |
| Remainder of title |
proven marketing techniques for converting online traffic into revenue / |
| Statement of responsibility, etc |
Duane Forrester. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 220 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--book cover. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |