Consumer.ology : (Record no. 17557)

MARC details
000 -LEADER
fixed length control field 01968pam a2200409 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100426s2010 enk b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010015569
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781857885507 (trade)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1857885503
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency ICrlF
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .G73 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13148165
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095557.0
CONTROL NUMBER
control field 35955
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Graves, Philip.
TITLE STATEMENT
Title Consumer.ology :
Remainder of title the market research myth, the truth about consumers and the psychology of shopping /
Statement of responsibility, etc. Philip Graves.
VARYING FORM OF TITLE
Title proper/short title Consumerology
VARYING FORM OF TITLE
Title proper/short title Consumer dot ology
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- Boston :
Name of publisher, distributor, etc. Nicholas Brealey Pub.,
Date of publication, distribution, etc. 2010.
PHYSICAL DESCRIPTION
Extent viii, 216 p. ;
Dimensions 24 cm.
CITATION/REFERENCES NOTE
Name of source Library Journal, August 2010
SUMMARY, ETC.
Summary, etc. Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [201]-210) and index.
FORMATTED CONTENTS NOTE
Formatted contents note Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
TARGET AUDIENCE NOTE
Target audience note Adult.
CITATION/REFERENCES NOTE
Name of source Library Journal
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers
General subdivision Research.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Research.
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.834 GR CO T0043493 130.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/09/2011 Kinokuniya 130.00