MARC details
000 -LEADER |
fixed length control field |
01968pam a2200409 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100426s2010 enk b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010015569 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781857885507 (trade) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1857885503 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
ICrlF |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.32 |
Item number |
.G73 2010 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/34 |
Edition information |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol13148165 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095557.0 |
CONTROL NUMBER |
control field |
35955 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Graves, Philip. |
TITLE STATEMENT |
Title |
Consumer.ology : |
Remainder of title |
the market research myth, the truth about consumers and the psychology of shopping / |
Statement of responsibility, etc. |
Philip Graves. |
VARYING FORM OF TITLE |
Title proper/short title |
Consumerology |
VARYING FORM OF TITLE |
Title proper/short title |
Consumer dot ology |
PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
London ; |
-- |
Boston : |
Name of publisher, distributor, etc. |
Nicholas Brealey Pub., |
Date of publication, distribution, etc. |
2010. |
PHYSICAL DESCRIPTION |
Extent |
viii, 216 p. ; |
Dimensions |
24 cm. |
CITATION/REFERENCES NOTE |
Name of source |
Library Journal, August 2010 |
SUMMARY, ETC. |
Summary, etc. |
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (p. [201]-210) and index. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research. |
TARGET AUDIENCE NOTE |
Target audience note |
Adult |
Source |
Follett Library Resources. |
TARGET AUDIENCE NOTE |
Target audience note |
Adult. |
CITATION/REFERENCES NOTE |
Name of source |
Library Journal |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumer behavior. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers |
General subdivision |
Research. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers. |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Consumers |
General subdivision |
Research. |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Research. |
Source of heading or term |
sears |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |