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02493pam a2200433 a 4500 |
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100615t20112010nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010025259 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780230104747 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0230104746 (trade) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn607977724 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BTCTA |
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YDXCP |
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BWX |
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VP@ |
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CDX |
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DLC |
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ICrlF |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.Y68 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/27 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13231149 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095557.0 |
| CONTROL NUMBER |
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| control field |
35958 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Young, Antony, |
| Dates associated with a name |
1964- |
| TITLE STATEMENT |
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| Title |
Brand media strategy : |
| Remainder of title |
integrated communications planning in the digital era / |
| Statement of responsibility, etc |
Antony Young. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2011, c2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 239 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| CITATION/REFERENCES NOTE |
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| Name of source |
Choice, May 2011 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Explores how marketers are using advertising and media communications to grow and build their brands, discussing the value of advertising through mass media such as YouTube, FaceBook, and Twitter, the use of digital media programs, and the employment of nonpaid and nontraditional media vehicles. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [225]-232) and index. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult. |
| CITATION/REFERENCES NOTE |
|---|
| Name of source |
Choice |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC928 |
| SUMMARY, ETC. |
|---|
| Summary, etc |
From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: • the future of advertising in traditional media and how to judge the investment's value in today's results-driven marketing world • how to get the maximum impact out of digital media, including online searches, social media, and mobile phones • the importance of employing non-traditional media vehicles, such as marketing, PR, branded entertainment, and product placement. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |