| 000 -LEADER |
|---|
| fixed length control field |
02403nam a22003138a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100903s2011 nju 000 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010037971 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470888018 (hardback) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.C44 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13369705 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095559.0 |
| CONTROL NUMBER |
|---|
| control field |
35981 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cesari, Rick, |
| Dates associated with a name |
1956- |
| TITLE STATEMENT |
|---|
| Title |
Buy now : |
| Remainder of title |
creative marketing that gets customers to respond to you and your product / |
| Statement of responsibility, etc |
Rick Cesari, Ron Lynch ; with Tom Kelly. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
2011. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1101 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 224 p. ; |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights."-- |
| -- |
Provided by publisher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lynch, Ron, |
| Dates associated with a name |
1966- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelly, Tom, |
| Dates associated with a name |
1950 Oct. 8- |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Cover image |
| Uniform Resource Identifier |
http://catalogimages.wiley.com/images/db/jimages/9780470888018.jpg |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |
