Hospitality business development / (Record no. 17641)

MARC details
ISBN
International Standard Book Number 9781856176095
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 647.9440068
MAIN ENTRY--PERSONAL AUTHOR
Authors Hassanien, Ahmed.
TITLE STATEMENT
Title Hospitality business development /
Statement of responsibility, etc. Ahmed Hassanien; Crispin Dale; Alan Clarke.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Amsterdam ; Boston :
Publisher Butterworth-Heinemann/Elsevier,
Date 2010.
PHYSICAL DESCRIPTION
Extent xxi, 289 p. :
Other Details ill. ;
Size 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Note Includes bibliographical references and index.
SUMMARY
Summary Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and: € . Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. . Explains how differentiation and€ innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function . Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, € licensed retail, catering, international€ restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry. € * The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes * Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development * Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Hospitality industry
General Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Hospitality industry
General Planning.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Strategic planning.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading BUSINESS & ECONOMICS
General Small Business.
ADDED ENTRY
Personal name Dale, Crispin.
ADDED ENTRY
Personal name Clarke, Alan.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://uowd.box.com/s/2lwpx5qklixgbsicccrdjgnje9sdlv73">https://uowd.box.com/s/2lwpx5qklixgbsicccrdjgnje9sdlv73</a>
Public note Location Map
MAIN ENTRY--PERSONAL AUTHOR
-- 61153
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 50795
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 61154
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 318
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 61155
ADDED ENTRY
-- 61156
ADDED ENTRY
-- 61157
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last borrowed Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Permanent location Current location Shelving location Date acquired Source of acquisition
20/12/2017 2 1 647.94068 HA HO T0043598 26/11/2017 215.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 11/09/2011 Kinokuniya