Relationship marketing : (Record no. 17782)

MARC details
000 -LEADER
fixed length control field 02342nam a22003018a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110121s2011 nyu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011001765
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273737780 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.55
Item number .E34 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13542928
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095614.0
CONTROL NUMBER
control field 36189
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Egan, John,
Dates associated with a name 1952-
TITLE STATEMENT
Title Relationship marketing :
Remainder of title exploring relational strategies in marketing /
Statement of responsibility, etc. John Egan.
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Financial Times, Prentice Hall,
Date of publication, distribution, etc. 2011.
PROJECTED PUBLICATION DATE
Projected publication date 1104
PHYSICAL DESCRIPTION
Extent xxii, 300 p. :
Other physical details ill. ;
Dimensions 25 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
FORMATTED CONTENTS NOTE
Formatted contents note 100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.
SUMMARY, ETC.
Summary, etc. Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding. A complete package of supplements is available to assist students and instructors in using this book. Visit www.pearsoned.co.uk/egan to find an Instructor's Manual, PowerPoint slides, and links to other useful sites. This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on ‘Stakeholder Marketing'.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.812 EG RE T0035414 42.42 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/10/2011 AMAUK 42.42