| 000 -LEADER |
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| fixed length control field |
02887nam a22003738a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110228s2012 nyu b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071315784 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.P82 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13607062 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095621.0 |
| CONTROL NUMBER |
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| control field |
36287 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lattimore, Dan. |
| TITLE STATEMENT |
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| Title |
Public relations : |
| Remainder of title |
the profession and the practice / |
| Statement of responsibility, etc |
Dan Lattimore ... [et al.]. |
| EDITION STATEMENT |
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| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2012. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1106 |
| PHYSICAL DESCRIPTION |
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| Extent |
xix, 372 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
25 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- |
| -- |
Provided by publisher. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MMC930 ;MMC931; MMC932; MMC933 |
| Institution to which field applies |
UOWD |
| GENERAL NOTE |
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| General note |
3 copies has three different ISBN numbers ( contents are the exactly the same ) 9780071315784, 9780073512051, 9780071310727 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations |
| Geographic subdivision |
United States. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Baskin, Otis. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Heiman, Suzette T. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Toth, Elizabeth L. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
3 DAY LOAN |