Marketing communications : (Record no. 17952)

MARC details
000 -LEADER
fixed length control field 02507cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101029s2011 pau 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010045798
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461935
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461934
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749461942
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749461942
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn676068852
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDXCP
-- CDX
-- SINLB
-- BWX
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S65 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13442826
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095627.0
CONTROL NUMBER
control field 36371
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Smith, Paul Russell,
Dates associated with a name 1957-
TITLE STATEMENT
Title Marketing communications :
Remainder of title integrating offline and online with social media /
Statement of responsibility, etc. PR Smith & Ze Zook.
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Philadelphia, PA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2011.
PHYSICAL DESCRIPTION
Extent xviii, 483 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
SUMMARY, ETC.
Summary, etc. Smith, an author, speaker, and marketing consultant who is associated with an online provider of marketing courses, and Zook, a lecturer, media producer, and photographer who specializes in the creative industries and teaches marketing communications and consumer psychology at London Metropolitan U., UK, explore all aspects of marketing communications, such as advertising, public relations, sponsorship, direct selling, and background topics and theories on customer relationship management, buyer behavior, and communications theory. This edition has been updated with new forms of communications and a new theme of creativity; has new chapters on branding, relationship marketing, and social media and websites; and integrates online and offline tools. There are new mini cases and new sections on key account management, rational emotional dichotomy, and new UK laws and regulations and emerging ethics.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Zook, Ze.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 SM MA T0043872 31.60 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 30/10/2011 AMAUK 31.60