| 000 -LEADER |
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| fixed length control field |
01442nam a22003378a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110701s2012 nyu b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011026372 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071775267 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071775269 (alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.I398 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/02 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13793370 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095639.0 |
| CONTROL NUMBER |
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| control field |
50070 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Imbriano, Lou. |
| TITLE STATEMENT |
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| Title |
Winning the customer : |
| Remainder of title |
turn costumers into fans and get them more to spend more / |
| Statement of responsibility, etc |
Lou Imbriano, Elizabeth King. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2012. |
| PROJECTED PUBLICATION DATE |
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| Projected publication date |
1109 |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 214 p. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Creative ability in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumer satisfaction. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer services. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
King, Elizabeth. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |