Brilliant PR : (Record no. 18145)

MARC details
000 -LEADER
fixed length control field 01048aam a2200301 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110228s2011 nyu 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011007574
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB127309
Source bnb
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273746584 (pbk.)
Terms of availability £10.99
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273746588 (pbk.)
Terms of availability £10.99
CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
AUTHENTICATION CODE
Authentication code ukblsr
LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .B88 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition information 22
SYSTEM CONTROL NUMBER
System control number (Uk)015761908
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095641.0
CONTROL NUMBER
control field 50102
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Bussey, Cathy.
TITLE STATEMENT
Title Brilliant PR :
Remainder of title create a PR sensation, whatever your budget, whatever your business /
Statement of responsibility, etc. Cathy Bussey.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2011.
PHYSICAL DESCRIPTION
Extent xii, 154 p. ;
Dimensions 22 cm.
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note What is PR? -- Where to start -- Understanding the media -- Pitching -- Your online presence -- Social networking -- Creating a campaign -- Crisis management -- The next steps.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies.
Source of heading or term blcoll
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.2 BU BR T0044006 90.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/12/2011 University Bookshop Sharjah 90.00