Wordcraft : (Record no. 18299)

MARC details
000 -LEADER
fixed length control field 01751pam a2200433 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030905s2004 nyu b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003019670
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1400051045 (hardcover)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- ICrlF
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF6161.B4
Item number F73 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol09044031
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095655.0
CONTROL NUMBER
control field 50260
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Frankel, Alex.
TITLE STATEMENT
Title Wordcraft :
Remainder of title the art of turning little words into big business /
Statement of responsibility, etc. Alex Frankel.
VARYING FORM OF TITLE
Title proper/short title Word craft
EDITION STATEMENT
Edition statement 1st ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Crown Publishers,
Date of publication, distribution, etc. c2004.
PHYSICAL DESCRIPTION
Extent xii, 241 p. ;
Dimensions 22 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. Traces the evolution of some of the country's most successful brand names, explaining how businesses define the way they present themselves to the outside world through the naming of themselves and their products.
FORMATTED CONTENTS NOTE
Formatted contents note Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
TARGET AUDIENCE NOTE
Target audience note Adult.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Form subdivision Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names
Form subdivision Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability in business.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
Form subdivision Case studies.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks
Form subdivision Case studies.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creative ability.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business.
Source of heading or term sears
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.827 FR WO T0040345 7.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 30/04/2012 Clouston&Hall 7.95