MARC details
| 000 -LEADER |
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| fixed length control field |
01372cam a22003254a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
031216s2004 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2003027329 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0789025345 (hard cover : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0789025353 (soft cover : alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF6146.P78 |
| Item number |
H36 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.1 |
| Edition information |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126093233.0 |
| CONTROL NUMBER |
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| control field |
19330 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
Handbook of product placement in the mass media : |
| Remainder of title |
new strategies in marketing theory, practice, trends, and ethics / |
| Statement of responsibility, etc. |
Mary-Lou Galician, editor. |
| PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Best Business Books, |
| Date of publication, distribution, etc. |
c2004. |
| PHYSICAL DESCRIPTION |
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| Extent |
288 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
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| General note |
Published simultaneously as Journal of promotion management, Volume 10, Numbers 1/2 2004. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
From the guest editor -- The practice of product placement -- Controls on product placement -- Case studies of product placement -- Commentary -- Interviews -- Media review -- Roundtable -- Resource guide. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Product placement in mass media. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Subliminal advertising |
| Geographic subdivision |
United States. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Moral and ethical aspects. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Galician, Mary-Lou. |
| ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Journal of promotion management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |