UOWD Library

Assessing marketing strategy performance / (Record no. 1837)

000 -LEADER
fixed length control field 00834cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060819s2004 maua b 100 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006280792
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0965711447
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm56994378
CATALOGING SOURCE
Original cataloging agency HBS
Transcribing agency HBS
Modifying agency DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.16
Item number M66 2004
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093233.0
CONTROL NUMBER
control field 19333
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Moorman, Christine.
TITLE STATEMENT
Title Assessing marketing strategy performance /
Statement of responsibility, etc Christine Moorman and Donald R. Lehmann.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cambridge, Mass. :
Name of publisher, distributor, etc Marketing Science Institute,
Date of publication, distribution, etc c2004.
PHYSICAL DESCRIPTION
Extent 292 p. :
Other physical details ill ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing audits.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Marketing Science Institute.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2006-04-01 AMAUS 658.83 AS SE T0026807 2017-01-26 35.00 2017-01-26 REGULAR

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