Social marketing : (Record no. 18422)

MARC details
000 -LEADER
fixed length control field 00976cam a22003374a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011116s2002 caua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001007178
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761924345 (pbk. : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .K67 2002
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 21
SYSTEM CONTROL NUMBER
System control number (IMchF)fol08394865
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761924340
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095706.0
CONTROL NUMBER
control field 50473
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
TITLE STATEMENT
Title Social marketing :
Remainder of title improving the quality of life /
Statement of responsibility, etc. Philip Kotler, Ned Roberto, Nancy Lee.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2002.
PHYSICAL DESCRIPTION
Extent xvi, 438 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935
STUDY PROGRAM INFORMATION NOTE
Program name MARK920
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Behavior modification.
ADDED ENTRY--PERSONAL NAME
Personal name Roberto, Ned.
ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1932-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
01/12/2021 6 1 658.8 KO SO T0044282 14/11/2021 42.45 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 29/02/2012 ABE 42.45
08/07/2019 3   658.8 KO SO T0044283 04/07/2019 42.45 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/02/2012 ABE 42.45