Social marketing : (Record no. 18422)

000 -LEADER
fixed length control field 00976cam a22003374a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 011116s2002 caua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001007178
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761924345 (pbk. : alk. paper)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5414
Item number .K67 2002
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
SYSTEM CONTROL NUMBER
System control number (IMchF)fol08394865
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780761924340
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095706.0
CONTROL NUMBER
control field 50473
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
TITLE STATEMENT
Title Social marketing :
Remainder of title improving the quality of life /
Statement of responsibility, etc Philip Kotler, Ned Roberto, Nancy Lee.
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Thousand Oaks, Calif. :
Name of publisher, distributor, etc Sage Publications,
Date of publication, distribution, etc c2002.
PHYSICAL DESCRIPTION
Extent xvi, 438 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
STUDY PROGRAM INFORMATION NOTE
Program name MARK935
STUDY PROGRAM INFORMATION NOTE
Program name MARK920
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Behavior modification.
ADDED ENTRY--PERSONAL NAME
Personal name Roberto, Ned.
ADDED ENTRY--PERSONAL NAME
Personal name Lee, Nancy,
Dates associated with a name 1932-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-02-29 ABE 6 1 658.8 KO SO T0044282 2021-12-01 2021-11-14 42.45 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2012-02-06 ABE 3   658.8 KO SO T0044283 2019-07-08 2019-07-04 42.45 2017-01-26 REGULAR

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