| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004301355 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0761968741 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
076196875X (pbk.) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Call number |
338.4/730223 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Doyle, Gillian. |
| TITLE STATEMENT |
|---|
| Title |
Understanding media economics / |
| Statement of responsibility, etc |
Gillian Doyle. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; |
| -- |
Thousand Oaks, Calif. : |
| Publisher |
Sage, |
| Date |
2010. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 184 p. : |
| Other Details |
ill. ; |
| Size |
25 cm. |
| SUMMARY |
|---|
| Summary |
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication. |
| STUDY PROGRAM |
|---|
| Program name |
MMC910 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Mass media |
| General |
Economic aspects. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/mrl84zwc1gzc0g6ukj9t39mfl39i2fyz |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
4867 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
23028 |