Guerrilla marketing goes green : (Record no. 18631)

MARC details
000 -LEADER
fixed length control field 00996nam a2200313 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s2010 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010279554
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA9A8538
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015414956
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470409510
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn426813818
CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency BTCTA
-- BKL
-- YDXCP
-- MCLSW
-- BWX
-- C#P
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5413
Item number .L48 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition information 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13550430
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095722.0
CONTROL NUMBER
control field 50693
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Levinson, Jay Conrad.
TITLE STATEMENT
Title Guerrilla marketing goes green :
Remainder of title winning strategies to improve your profits and your planet /
Statement of responsibility, etc. Jay Conrad Levinson and Shel Horowitz.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. 2010.
PHYSICAL DESCRIPTION
Extent xxvii, 236 p. :
Other physical details ill. ;
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name HDR974 MARK997
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Green marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Horowitz, Shel.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 LE GU T0044553 13.93 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 09/04/2012 AMAUS 13.93