| 000 -LEADER |
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| fixed length control field |
02539cam a22003134a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110801s2012 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2011031174 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781412964746 (hardback) |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1412964741 (hardback) |
| SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)ocn711052195 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BTCTA |
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YDXCP |
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BWX |
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CDX |
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DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5416.5 |
| Item number |
.S38 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/16 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol13831248 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095731.0 |
| CONTROL NUMBER |
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| control field |
50812 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Schindler, Robert, |
| Titles and other words associated with a name |
professor. |
| TITLE STATEMENT |
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| Title |
Pricing strategies : |
| Remainder of title |
a marketing approach / |
| Statement of responsibility, etc |
Robert M. Schindler. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc |
Sage Publications, Inc, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 391 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SUMMARY, ETC. |
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| Summary, etc |
"The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. The author helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts"--Provided by publisher. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| GENERAL NOTE |
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| General note |
Machine generated contents note: Chapter 1. Introduction: Pricing as an Element of the Marketing MixPart I Setting of Initial PricesChapter 2. The Starting Point in Setting an Initial PriceChapter 3. Assessing Value to the CustomerChapter 4. Basic Pricing Strategies and the Use of Breakeven AnalysisPart II Modification of Existing PricesChapter 5. Development and Use of the Generalized Breakeven FormulaChapter 6. Predicting Price-Change Response: Economic and Competitive FactorsChapter 7. Predicting Price-Change Response: Cognitive FactorsChapter 8. Predicting Price-Change Response: Emotional FactorsChapter 9. Empirical Measurement of Price-Change ResponsePart III Developing a Price StructureChapter 10. The Logic of Price SegmentationChapter 11. Time as a Price-Segmentation FenceChapter 12. Place of Purchase as a Price-Segmentation FenceChapter 13. Pricing of Interrelated ProductsPart IV Broader Considerations in PricingChapter 14. Interactive Pricing: Auctions and NegotiationChapter 15. Law, Ethics, and Social Responsibility in PricingChapter 16. The Role of Price in Marketing Strategy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Pricing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |