| 000 -LEADER |
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| fixed length control field |
01827cam a22003615a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110119s2011 enka b 001 0 eng d |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2011921125 |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB175094 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015830338 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857025432 (hbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0857025430 (hbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780857025449 (pbk.) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0857025449 (pbk.) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn751718487 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Transcribing agency |
UKMGB |
| Modifying agency |
CDX |
| -- |
YDXCP |
| -- |
BWX |
| -- |
KSU |
| -- |
MDS |
| -- |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
|
|---|
| -- |
HF5414 |
| -- |
.F74 2011 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
16614624 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095731.0 |
| CONTROL NUMBER |
|---|
| control field |
50813 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
French, Jeff. |
| TITLE STATEMENT |
|---|
| Title |
Social marketing casebook / |
| Statement of responsibility, etc |
Jeff French, Rowena Merritt, and Lucy Reynolds. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
SAGE, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 270 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social marketing |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reynolds, Lucy. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Merritt, Rowena. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |