000 -LEADER |
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03225cam a2200289 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101214s2012 caua b 000 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010051833 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781412996037 (pbk.) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1412996031 (pbk.) |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn670478755 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
YDX |
-- |
BTCTA |
-- |
YDXCP |
-- |
BWX |
-- |
CDX |
-- |
UPM |
-- |
DLC |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.C33 2012 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol13494289 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095731.0 |
CONTROL NUMBER |
control field |
50816 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
TITLE STATEMENT |
Title |
Cases in marketing management / |
Statement of responsibility, etc |
edited by Kenneth E. Clow, Donald Baack. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Thousand Oaks, Calif. : |
Name of publisher, distributor, etc |
SAGE, |
Date of publication, distribution, etc |
c2012. |
PHYSICAL DESCRIPTION |
Extent |
ix, 523, [21] p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references. |
FORMATTED CONTENTS NOTE |
Formatted contents note |
Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young -- Eat2Eat.com -- 8.Sales Promotions -- SC Johnson: Planning Coupon Promotions -- Phillips Foods, Inc.: Introducing King Crab to the Trade -- Boots: Hair-Care Sales Promotion -- 9.Personal Selling -- Global Source Healthcare: Allocating Sales Resources -- Spectrum Brands, Inc. -- The Sales Force Dilemma -- Biomed Co., Ltd.: Designing a New Sales Compensation Plan -- 10.Internal Communications -- Retail Execution: Linens 'n Things -- GDR Versus Kodak -- Bart Film Scanner -- 11.External Communications -- Walmart Puerto Rico: Promoting Development Through a Public-Private Partnership -- "Hips Feel Good" -- Dove's Campaign for Real Beauty -- New Balance: Developing an Integrated CSR Strategy -- 12.Distribution and Supply Chain Management -- YvesCreations LLC: Alex Goes to Hollywood -- Eureka Forbes Ltd.: Growing the Water Purifier Business -- Kraft Foods: The Coffee Pod Launch -- 13.Website and Internet Management -- The Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? -- Anduro Marketing: Internet Services Vs. Software Sales -- Molson Canada: Social Media Marketing -- 14.Customer Retention and Recovery -- Ten Thousand Villages of Cincinnati: The First Year and Beyond -- Personal Shoppers at Sears: The Elf Initiative -- 15.Marketing Control -- Microsoft and the Xbox 360 Ring of Death -- Kenexa. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Clow, Kenneth E., |
Relator term |
Editor. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Baack, Donald., |
Relator term |
Editor. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |