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01501cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
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090318s2011 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780077129514 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095732.0 |
| CONTROL NUMBER |
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50828 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Palmer, Adrian, |
| Dates associated with a name |
1955- |
| TITLE STATEMENT |
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| Title |
Principles of services marketing / |
| Statement of responsibility, etc |
Adrian Palmer. |
| EDITION STATEMENT |
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| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 525 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
A comprehensive introduction for students taking a module in services marketing. It reflects the technological developments and their impact for services marketing. It includes increased coverage of the customer experience. It highlights Web 2.0 for peer-to-peer interaction. It focus on how the credit crunch impacts services marketing. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1.What is services marketing? 2.The service encounter 3.Service efficiency and effectiveness in the internet age 4.Making services accessible to consumers 5.Understanding services buyer behaviour 6.Relationships, partnerships and networks 7.Innovation and new service development 8.Developing service brands 9.Service quality 10.Engaging employees in service delivery 11.The pricing of services 12.Yield Management - Managing demand and capacity effectively 13.Managing communications 14.Globalised services marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Service industries |
| General subdivision |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |