| 000 -LEADER |
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| fixed length control field |
01458cam a22002774a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040224s2005 maua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004045246 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0205359248 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HM1221 |
| Item number |
.B63 2005 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.2 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
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| System control number |
(IMchF)fol09197058 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095749.0 |
| CONTROL NUMBER |
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| control field |
51147 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bobbitt, William R. |
| Fuller form of name |
(William Randy) |
| TITLE STATEMENT |
|---|
| Title |
Developing the public relations campaign : |
| Remainder of title |
a team-based approach / |
| Statement of responsibility, etc |
Randy Bobbitt, Ruth Sullivan. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson/Allyn and Bacon, |
| Date of publication, distribution, etc |
c2005. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 284 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references (p. 249-264) and index. |
| SUMMARY, ETC. |
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| Summary, etc |
Developing the Public Relations Campaign takes a simple, easy-to-follow approach that helps students develop a public relations campaign in a service-learning environment. This text is designed for courses that use a team project approach rather than a traditional lecture/note-taking model. It introduces a three-step process the PIE chart that more accurately describes the campaign development process used in the real world than the traditional RACE formula. Its practical approach, with exercises and case studies in every chapter, will guide students through the development of their own public relations campaigns. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Sullivan, Ruth, |
| Dates associated with a name |
1955- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |