| 000 -LEADER |
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| fixed length control field |
01507cam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120412s2011 vraa b 001 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780734610850 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0734610858 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)785984201 |
| CATALOGING SOURCE |
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| Original cataloging agency |
WMDU |
| AUTHENTICATION CODE |
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| Authentication code |
anuc |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4083 |
| Edition number |
23 |
|
|---|
| -- |
658.4083/24 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(AuCNLKIN)000049016247 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095802.0 |
| CONTROL NUMBER |
|---|
| control field |
51412 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Readings and cases in sustainable marketing : |
| Remainder of title |
a strategic approach to social responsibility / |
| Statement of responsibility, etc |
[editors] Clare D'Souza, Mehdi Taghian, Michael Polonsky. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Prahan, Vic. : |
| Name of publisher, distributor, etc |
Tilde Publishing and Distribution, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
ii, 384 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
"Tilde University Press"--Cover. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change." -- P. 4 of cover. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Green marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social responsibility in business. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sustainable development. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Corporations |
| General subdivision |
Environmental aspects. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
D'Souza, Clare., |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taghian Mehdi., |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Polonsky, Michael J., |
| Relator term |
Editor. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |