| 000 -LEADER |
|---|
| fixed length control field |
01537nam a2200253 a 4500 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1133627012 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120703n 000 0 eng d |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095805.0 |
| CONTROL NUMBER |
|---|
| control field |
51452 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Mary Lou. |
| TITLE STATEMENT |
|---|
| Title |
Internet marketing : |
| Remainder of title |
integrating online and offline strategies / |
| Statement of responsibility, etc |
Mary Lou Roberts; Debra L Zahay. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mason, OH : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
c2013. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 484 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
INTERNET MARKETING, 3E, International Edition provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK301 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Cybermarketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Online-Marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zahay, Debra L. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |