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| fixed length control field |
00716cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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080121s2012 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
978-1408032145 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095806.0 |
| CONTROL NUMBER |
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| control field |
51462 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dibbs, Sally. |
| TITLE STATEMENT |
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| Title |
Marketing : |
| Remainder of title |
concepts and strategies / |
| Statement of responsibility, etc |
Sally Dibbs ... [et. al]. |
| EDITION STATEMENT |
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| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Hampshire, UK : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
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| Extent |
xviii, 815 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK101 |
| Institution to which field applies |
UOWD |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Simkin, Lyndon. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Pride, William M. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ferrell, O.C. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |