Brand valued : (Record no. 19285)

MARC details
000 -LEADER
fixed length control field 03220cam a22003014a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110328s2011 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011013531
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119976677
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .C476 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition information 22
OTHER CLASSIFICATION NUMBER
Classification number BUS000000
Number source bisacsh
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13644929
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095813.0
CONTROL NUMBER
control field 51565
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Champniss, Guy.
TITLE STATEMENT
Title Brand valued :
Remainder of title how socially valued brands hold the key to a sustainable future and business success /
Statement of responsibility, etc. Guy Champniss and Fernando Rodes Vila.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chichester :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. c2011.
PHYSICAL DESCRIPTION
Extent xxiv, 290 p. :
Other physical details ill. ;
Dimensions 24 cm.
SUMMARY, ETC.
Summary, etc. "New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital.At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust--and even shared thinking--not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue--and new ways of thinking--between a brand and its intended audience; Methods for extending brand messaging to wider audiences; Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour; Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems; Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets; A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century"--
Assigning source Provided by publisher.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Social aspects.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social responsibility of business.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS / General.
Source of heading or term bisacsh.
ADDED ENTRY--PERSONAL NAME
Personal name Rodes Vila, Fernando.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.827 CH BR T0045375 13.99 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 08/08/2012 AMAUK 13.99