| 000 -LEADER |
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| fixed length control field |
01075ngm a2200229 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120725n --- vleng d |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095818.0 |
| CONTROL NUMBER |
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| control field |
51638 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, Jennifer |
| TITLE STATEMENT |
|---|
| Title |
Creating infectious action: |
| -- |
[videorecording] |
| Remainder of title |
how to make ideas take flight |
| Statement of responsibility, etc |
Jennifer Aaker |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Mill Valey, CA : |
| Name of publisher, distributor, etc |
Kantola Productions, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
1 x DVD : |
| Dimensions |
51 mins. |
| SERIES STATEMENT |
|---|
| Series statement |
Stanford executive briefings (Unnumbered) |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Social media offers a platform that not only rapidly transmits brand messaging to an audience but also lets the audience engage and interact--steps that are key to viral marketing. From her research on consumer psychology, marketing strategy, and even the psychology of happiness, Dr. Aaker identifies the four critical components of an infectious campaign. |
| GENERAL NOTE |
|---|
| General note |
1 x DVD. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social responsibility of business |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Positive psychology |
| Source of heading or term |
sears |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
DVD |