| 000 -LEADER |
|---|
| fixed length control field |
02079aam a2200361 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110201s2011 njuabf b 001 0 eng c |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA9A6088 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470505748 (pbk.) |
| Terms of availability |
£44.99 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470505745 (pbk.) |
| Terms of availability |
£44.99 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StEdNL)4472318 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| -- |
StEdNL |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukscp |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)015408533 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095828.0 |
| CONTROL NUMBER |
|---|
| control field |
51772 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki. |
| TITLE STATEMENT |
|---|
| Title |
Global marketing management / |
| Statement of responsibility, etc |
Masaaki Kotabe, Kristiaan Helsen. |
| EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 717 p., 12 p. of plates : |
| Other physical details |
ill. (some col.), col. maps ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
|---|
| General note |
"International student version." |
| GENERAL NOTE |
|---|
| General note |
Instructions to access the software in pocket attached to inside of front cover. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more "multilateral." The 5 th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MGMT389 TBS984 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprises |
| General subdivision |
Management. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Helsen, Kristiaan. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |