| 000 -LEADER |
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| fixed length control field |
01915nam a22003618a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
110729s2012 nyu b 001 0 eng |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415888035 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415888035 (pbk. : alk. paper) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780203148976 (e-book) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P96.A86 |
| Item number |
W48 2012 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
808/.066302 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13831523 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095830.0 |
| CONTROL NUMBER |
|---|
| control field |
51793 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Whitaker, Wayne R., |
| Dates associated with a name |
1940- |
| TITLE STATEMENT |
|---|
| Title |
Mediawriting : |
| Remainder of title |
print, broadcast, and public relations / |
| Statement of responsibility, etc |
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. |
| EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
c2012. |
| PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1201 |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 380 p ; |
| Dimensions |
26 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead-- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Fundamentals of writing and editing -- Writing basic news stories -- Interviewing: gathering information from people -- Research: gathering information from documents and other sources -- Using quotations and sources in news stories -- Features: alternatives to the inverted pyramid story -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new new media -- Preparing news releases -- Writing for organizational publications -- Public relations speeches and advocacy statements -- Composing advertising copy -- Afterword: communication, the future, and you. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Authorship. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Broadcast journalism |
| General subdivision |
Authorship. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations |
| General subdivision |
Authorship. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Journalism |
| General subdivision |
Authorship. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramsey, Janet E. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, Ronald D., |
| Dates associated with a name |
1948- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |