| 000 -LEADER |
|---|
| fixed length control field |
01720cam a2200301 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120301s2012 xnaa e 000 0 eng d |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781743072479 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(LA)49565894 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)780521624 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
ANL |
| Language of cataloging |
eng |
| Transcribing agency |
ANL |
| Modifying agency |
NJB |
| AUTHENTICATION CODE |
|---|
| Authentication code |
anuc |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Edition number |
23 |
|
|---|
| -- |
658.802/165 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(LA)48737752 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095832.0 |
| CONTROL NUMBER |
|---|
| control field |
52021 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Waller, David. |
| TITLE STATEMENT |
|---|
| Title |
Developing your integrated marketing communication plan / |
| Statement of responsibility, etc |
David Waller. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
North Ryde, N.S.W. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 118 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integrated Marketing Communication Plan is a highly practical workbook that takes students through the process of creating of an effective IMC plan, step by step. Accompanied by quotes from seasoned professionals, handy hints and a case study this book will help you and your marketing message succeed in our contemporary business environment. Topics include: understanding the market (situation analysis), establishing objectives, preparing a promotional budget, targeting a specific audience, developing an appropriate communication message, planning a creative strategy, selecting the most effective media, and organising evaluative controls on promotional activities. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MMC928 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Planning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Business planning. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |