Marketing semiotics : (Record no. 19625)

MARC details
000 -LEADER
fixed length control field 01600nam a2200385 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120519s2012 enka b 001 0 eng d
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011278665
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB0E4874
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015710026
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199566501
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019956650X
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199566495 (hbk.)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0199566496 (hbk.)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn706031353
CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- UAT
-- UKMGB
-- NLE
-- CDX
-- BWX
-- TXI
-- DLC
AUTHENTICATION CODE
Authentication code lccopycat
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition information 23
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .O78 2012
SYSTEM CONTROL NUMBER
System control number (IMchF)fol14327096
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095840.0
CONTROL NUMBER
control field 52218
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Oswald, Laura.
TITLE STATEMENT
Title Marketing semiotics :
Remainder of title signs, strategies, and brand value /
Statement of responsibility, etc. Laura R. Oswald.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford ;
-- New York :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c2012.
PHYSICAL DESCRIPTION
Extent xii, 218 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. [203]-213) and index.
SUMMARY, ETC.
Summary, etc. Proposes that consumers shop for brand meanings, not just goods and services. Brands offer consumers intagible benefits such as symbolic relationship, a vicarious experience, and even a sense of identity. This semiotic dimension of brands, has more that academic interest for firms, since the breadth and depth of the meanings consumers associate with the brand name and logo have measurable impact on the firm's financial performance.
STUDY PROGRAM INFORMATION NOTE
Program name MARK217 MARK936
Institution to which field applies UOWD
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Semiotics.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.802 OS MA T0045888 40.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 18/10/2012 AMAUS 40.00
26/01/2017 658.802 OS MA T0045889 40.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 18/10/2012 AMAUS 40.00