PR on a budget / (Record no. 1964)

MARC details
000 -LEADER
fixed length control field 01673cam a22002414a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060619s2007 ilu 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006020335
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781419523670 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HM1221
Item number .S24 2007
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition information 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093243.0
CONTROL NUMBER
control field 19462
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Saffir, Leonard.
TITLE STATEMENT
Title PR on a budget /
Statement of responsibility, etc. Leonard Saffir.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago, Ill :
Name of publisher, distributor, etc. Kaplan Pub.,
Date of publication, distribution, etc. c2007.
PHYSICAL DESCRIPTION
Extent xiii, 241 p ;
Dimensions 24 cm.
GENERAL NOTE
General note Includes index.
FORMATTED CONTENTS NOTE
Formatted contents note What is public relations? the engineering of perception -- Everyone needs PR but I can't afford it -- Big agency vs small : bigger is not always better -- Strategy & tactics : who are we talking to? -- Brainstorming : there are no bad ideas -- Spin or win? assume media skepticism -- The target media & media lists -- Are you ready? getting the word out -- There's more than the New York Times : television, radio, community newspapers & newsletters -- How to stage manage the interview : don't blow it now -- News conferences : build it and they might not come -- Surveys, surveys, surveys : measuring public opinion -- Crisis communications : what to do if disaster strikes -- The internet : the new PR -- Performance-based PR : changing the playing field -- The worthy cause : PR to the rescue -- Read, read, read and other ways to stay ahead -- PR, advertising & journalism, synergies & frictions -- Evaluating the pr program : the nuts and bolts of measurement -- Learn from experience : mistakes you shouldn't make -- The future of public relations : what now?
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.222 SA PR T0027563 12.32 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 29/06/2006 AMAUS 12.32