PR on a budget / (Record no. 1964)
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000 -LEADER | |
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fixed length control field | 01673cam a22002414a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 060619s2007 ilu 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2006020335 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781419523670 (pbk.) |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HM1221 |
Item number | .S24 2007 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.2 |
Edition information | 22 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126093243.0 |
CONTROL NUMBER | |
control field | 19462 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Saffir, Leonard. |
TITLE STATEMENT | |
Title | PR on a budget / |
Statement of responsibility, etc. | Leonard Saffir. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Chicago, Ill : |
Name of publisher, distributor, etc. | Kaplan Pub., |
Date of publication, distribution, etc. | c2007. |
PHYSICAL DESCRIPTION | |
Extent | xiii, 241 p ; |
Dimensions | 24 cm. |
GENERAL NOTE | |
General note | Includes index. |
FORMATTED CONTENTS NOTE | |
Formatted contents note | What is public relations? the engineering of perception -- Everyone needs PR but I can't afford it -- Big agency vs small : bigger is not always better -- Strategy & tactics : who are we talking to? -- Brainstorming : there are no bad ideas -- Spin or win? assume media skepticism -- The target media & media lists -- Are you ready? getting the word out -- There's more than the New York Times : television, radio, community newspapers & newsletters -- How to stage manage the interview : don't blow it now -- News conferences : build it and they might not come -- Surveys, surveys, surveys : measuring public opinion -- Crisis communications : what to do if disaster strikes -- The internet : the new PR -- Performance-based PR : changing the playing field -- The worthy cause : PR to the rescue -- Read, read, read and other ways to stay ahead -- PR, advertising & journalism, synergies & frictions -- Evaluating the pr program : the nuts and bolts of measurement -- Learn from experience : mistakes you shouldn't make -- The future of public relations : what now? |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Public relations. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 659.222 SA PR | T0027563 | 12.32 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 29/06/2006 | AMAUS | 12.32 |