Nonprofit marketing / (Record no. 19951)

MARC details
000 -LEADER
fixed length control field 02061cam a22002894a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110922s2013 mau b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011037935
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780763782610 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .F5668 2013
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition information 23
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13905287
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095905.0
CONTROL NUMBER
control field 52548
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Fortenberry, John L.
TITLE STATEMENT
Title Nonprofit marketing /
Statement of responsibility, etc. John Fortenberry.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burlington, MA :
Name of publisher, distributor, etc. Jones & Bartlett Learning,
Date of publication, distribution, etc. c2013.
PHYSICAL DESCRIPTION
Extent xxiii, 291 p. ;
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
SUMMARY, ETC.
Summary, etc. Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more.Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Examples include:The Product Life CycleGeorge Day’s R-W-W ScreenTheodore Levitt’s Total Product ConceptThe Boston Consulting Group’s Growth/Share MatrixCalder & Reagan’s Brand Design ModelMartin Lindstrom’s 5-D Brand SensogramIgor Ansoff’s Product-Market Expansion GridJohn Fortenberry’s CMC (Core Marketing Concerns) ModelPhilip Kotler’s Segment-by-Segment Invasion PlanMichael Porter’s Five Forces Model.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Nonprofit organizations
General subdivision Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
07/03/2017 1 658.8 FO NO T0046338 26/02/2017 39.24 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 11/12/2012 AMAUK 39.24