| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005011793 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
075464085X (alk. paper) |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Call number |
387.7/36/0688 |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Authors |
Jarach, David. |
| TITLE STATEMENT |
|---|
| Title |
Airport marketing : |
| Subtitle |
strategies to cope with the new millennium environment / |
| Statement of responsibility, etc |
David Jarach. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Aldershot, Hampshire, England ; |
| -- |
Burlington, VT : |
| Publisher |
Ashgate, |
| Date |
c2005. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 140 p. : |
| Other Details |
ill. ; |
| Size |
24 cm. |
| CONTENTS |
|---|
| Contents |
The airport enterprise : role and scope of activity -- The air transport value chain -- The aviation-related SBU : the airport enterprise's technical core business -- New marketing-driven paradigms for the airport enterprise's aviation-related business -- The development of the non-aviation related value proposition -- Achieving sustainable growth for the "commercial airport" concept : the role of loyalty schemes -- How to construct an airport marketing plan -- September 11 attacks -- The airport industry : an international picture -- Afterword / by Jean Cyrill Spinetta. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Airports |
| General |
Economic aspects. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Airports |
| General |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Heading |
Aeronautics, Commercial |
| General |
Economic aspects. |
| ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j |
| Public note |
Location Map |
| MAIN ENTRY--PERSONAL NAME |
|---|
| -- |
57130 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
57123 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
57124 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| -- |
57125 |