| 000 -LEADER |
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| fixed length control field |
01008nam a22003611a 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
121105s2011 enka 001 0 eng d |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB2B8597 |
| Source |
bnb |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781408255681 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
IiNdDKA |
| Language of cataloging |
eng |
| Transcribing agency |
IiNdDKA |
| AUTHENTICATION CODE |
|---|
| Authentication code |
ukblsr |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016009061 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781408289075 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095913.0 |
| CONTROL NUMBER |
|---|
| control field |
52672 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
Principles of marketing / |
| Statement of responsibility, etc |
Philip Kotler ... [et al.]. |
| EDITION STATEMENT |
|---|
| Edition statement |
Arab world ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Harlow : |
| Name of publisher, distributor, etc |
Pearson Education, |
| Date of publication, distribution, etc |
2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
1 v. (various pagings) : |
| Other physical details |
col. ill. ; |
| Dimensions |
28 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Always learning |
| GENERAL NOTE |
|---|
| General note |
Includes References and index. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK101 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Textbooks. |
| LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
Management and Business Studies. |
| Source of heading or term |
blcoll |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Geographic subdivision |
Gulf Countries. |
| Source of heading or term |
sears |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tolba, Ahmed. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Habib, Anwar. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |